Building things
people want to use.
I enjoy taking an idea into the real world: understanding what customers need, setting up a pilot, and learning from how people use it. That entrepreneurial approach runs through both my work within established organizations and the ventures I’ve built myself.
My work often sits between customers, teams, and external partners. I help connect what we learn from customers with the practical details of setting up a pilot, coordinating responsibilities, and keeping things moving.
Piloting an interactive test drive
A project designed to help prospective customers explore a car’s features during the drive itself, with less need for a salesperson to explain each one. I contributed from the outset, focusing on pilot setup, day-to-day operations, and improvements to the experience.
Customers responded enthusiastically, and collecting their feedback firsthand helped us refine the experience around how people actually used it.
Launching a travel-tech venture
I founded and launched a gamified tourism platform designed to make travel experiences more engaging and create new revenue opportunities. I took it from business concept to launch, including the website and app.
One lesson stayed with me: a cool idea doesn’t sell itself. It needs to resonate with people, and communicating why it matters is as important as building it.